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Certificate Program in

Business Strategy

  • Starts on

    Next Sunday

  • Duration

    12 Weeks

  • Program Fee


  • Program Overview
  • Program Highlights
  • Curriculum
  • Program Details
  • Certification

About Institute

Xavier Institute of Management & Research, Mumbai is a premier Jesuit business school, part of the world's largest education network, spanning across continents. In India, the network includes XLRI, Xavier University, Bhubaneswar and LIBA, Chennai.

XIMR was established in 2006 and is consistently ranked amongst the top business schools in Maharashtra, India.

Program Overview

The intensive General Management program would include and focus on key elements of strategy in the organizational context. Participants from across functions in an organization can benefit by getting a holistic perspective of organizational strategy in their business context.

Program Highlights

Built on an eclectic mix of content, engaging teaching techniques and workplace applicability delivered through the war room, our Management Development Programs develop capabilities in individuals and organizations to adapt and respond to dynamic business environments.

The programs are facilitated by a team with a collective industry and academic experience of over 200 years.


The curriculum follows a pedagogical approach that includes interactive expert sessions. Engaging & practical learning modules with video presentations, exercises, and team-based projects.

Week 1

    Session 1
  • Introduction

  • Principles and elements of strategy

    Session 2
  • Principles and elements of strategy, Assignment

Week 2

    Session 1
  • PES Assignment debriefing

    Session 2
  • Structural analysis of industry - Introduction

Week 3

    Session 1
  • Case study on Structural analysis

    Session 2
  • Case study on Structural analysis

Week 4

    Session 1
  • Structural Analysis of Industries – Assignment debriefing

    Session 2
  • Go to Market strategies - Introduction

Week 5

    Session 1
  • Analysis of sources of competitive advantage through value activities

    Session 2
  • Analysis of sources of competitive advantage through value activities

Week 6

    Session 1
  • Case study and discussions

    Session 2
  • Case study and discussions

Week 7

    Session 1
  • Understanding Business Models & Business Ecosystem in the Network Economy

    Session 2
  • Case study and discussions on Business Models

Week 8

    Session 1
  • Resources based view and Core Competence

    Session 2
  • Blue Ocean Strategy

Week 9

    Session 1
  • Blue Ocean Strategy

    Session 2
  • Case on Blue Ocean strategy

Week 10

    Session 1
  • Tool of strategy BCG Matrix

    Session 2
  • Market estimation

Week 11

    Session 1
  • Market sizing assignment

    Session 2
  • Summary of key concepts

Week 12

    Session 1
  • End term exam

    Session 2
  • End term exam discussion of responses

Program Details


Online live sessions, case study discussions, module wise application assignments, group discussions, group mentoring for capstone projects

Program Objective

Enable participants to understand business level strategies and also its application through cases

Programme Delivery

Online live sessions over weekends.

Participant Profile

This business strategy Program is best suited for working professionals keen on furthering their understanding of advanced and contemporary management practices and business strategies working in middle and senior management roles, across functions & entrepreneurs with a minimum of 5 years of work experience.

Eligibility Criteria

Individuals in managerial roles, across functions & entrepreneurs with a minimum of 5 years of work experience.

Capstone Personal Case Project

The capstone project is designed to serve as the culminating experience, which enables participants to synthesize all concepts learnt in the classroom and apply in real world situations. The participant would be expected to take up a company project / problem and analyze using all frameworks and concepts learnt during the course. This will culminate in a written report and a 10-minute video recording and if possible, a presentation to participants superiors within their organization. The capstone projects could be worked on individually or in small groups with a focus on application at their workplace.

Program Faculty

Professor Dr. Vaidyanathan K. N

He is the Director of Xavier Institute of Management and Research, Mumbai since inception in 2006. He holds a double doctorate, and has worked in industry for 10 years in international marketing in organizations such as Samsung Corporation, Unichem Laboratories Ltd. He has a teaching experience of 33 years in Top Business Schools in Mumbai. He is a visiting Professor of International Business at Great Lakes Institute of Management, Chennai and the Hero Leadership Programme, B.M. Munjal University, Gurugram. He was awarded the Best Teacher in Marketing in 2013 for outstanding contribution to teaching and education. His areas of interest are International Business, Strategic Management and Marketing.

Professor Pranil Naik

Pranil Naik has a BE degree in Mechanical Engineering from Sardar Patel College of Engineering and a MMS Marketing degree from Sydenham, Mumbai. He has over 10 years of industry experience in leading companies and consultancies. He also runs his NGO LeapForWord which contributes to educating children in under-served areas across India. He has been awarded the prestigious Ashoka Fellowship. He has 12+ years of teaching experience. He has consulted non-profit organizations which include leading hospitals in the areas of marketing and strategy. His areas of interest are Product Development, Business Scaling and Disruptive Innovation.

Assessment & Certification


  • Assessments (50% for passing), Assignments (50% for passing) and Capstone Project (50% for passing)

Attendance Criteria

  • Minimum of 80% to qualify for final assessment


Certificate would be issued by XIMR on successful completion of assessments, assignments and capstone project

Connect with a Learning Advisor for 1:1 Session

Email : jaya.tarachandani@eduonix.com
Contacts :+91 9372148845

Early registrations are encouraged. Seats fill up quickly!


What is the duration of this course?

The course duration will be 12 weeks.
What is the Capstone project all about?

Capstone projects will give you better practical hands-on experience for real-world projects.
What is the time commitment expected for the program?

At least 6-8 hours per week of time commitment is expected to be able to get the best out of the program.
Is there any certification granted at the end of the program?

Yes, a course completion certificate from Xavier Institute of Management and Research (XIMR) will be provided on completing all the projects and exams at the end of the course.
Will I get the recording of the sessions?

All recordings will be available in your Eduonix dashboards for life. You can refer to them in the future whenever you want
Can I cancel my seat?

You are entitled for a refund if you cancel the enrollment within 24 hours however this is applicable only if you apply for a refund 2 days prior to the batch commencement.
Can I interact with the instructor personally?

You can interact with the instructor during the session.

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