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With increasing competition and constantly changing customer requirements, it has become exceedingly important to learn the art and science of prioritizing the most important needs and requirements of your customers. Kano Analysis is a unique tool that has a structured approach to understand these customer requirements, translates those needs/requirements into specific categories and prioritizes them.
This tool is extensively used by Six Sigma Green Belts and Black Belts in their Lean Six Sigma projects. The Kano Analysis is most effective in the Define Phase of any Six Sigma Green Belt or a Six Sigma Black Belt project. In the Define Phase, the Green Belt or the Black Belt looks for pain areas of the business process. When Kano Analysis is used, it helps understand customer requirements and provides a laser sharp focus on only those requirements that your customers care about. This tool can also be used as a standalone tool that is independent of a Six Sigma project.