This course is an all-inclusive beginner's guide to WordPress SEO (search engine optimization).
Over the last few years, WordPress sites of mine have been able to achieve high search rankings for a wide variety of keywords, resulting in millions of page views of free, organic traffic.
Through massive amounts of research as well as a good deal of trial and error, I've developed a deep understanding of the inner workings of WordPress, the various ranking signals that Google and other search engines use to deliver results, and the relationship between the two.
To be sure, WordPress plays pretty well with search engines right out of the box. But I've learned that there are a lot of ways to further optimize your site to maximize your exposure.
In this course, I'll lay out a step-by-step WordPress SEO roadmap that you can follow to optimize your site and your content using the best practices that Google and other search engines like to see.
Here are some of the things we'll cover:
How search engines work, what they're actually looking for, and how you can leverage that to your advantage
How to configure your WordPress settings to ensure your site is accessible to search engines
How to optimize your site's underlying code and metadata to help search engines understand exactly what you have to offer (don't worry, we use plugins for this—no web development experience necessary!)
How to choose the right WordPress theme and how factors like responsive design, breadcrumbs, external links, and duplicate content can impact your SEO
How to improve the speed and performance of your site (Google uses speed as a ranking signal)
How to choose the right keywords to target
How to create amazing, high-ranking content on any topic—regardless of the competition
About the Instructor
Brad Merrill is a serial entrepreneur, blogger, and tech journalist who has been building things on the web for over a decade. His work has been read by millions of people, featured on Techmeme, and cited by a number of notable publications, including the Wall Street Journal. he teaches more than 10,000 students in 150+ countries about business and technology.
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