Beginners Guide To Social Media Marketing & Digital Marketing Strategy 2019*
This course teaches you how to market your business for free, using Social Media Marketing and not paid advertising.
*You Also Get Free Access To A Private But Very Popular Support Group!
All the content in this course is fully up to date for 2019 and with this course, you will get free access to a Private Social Media Marketing group on Facebook where you can get help and advice and all the latest news and tips as they happen!
The Science Of Social Media Marketing
Do you want to understand the science and art of using Social Media Marketing to drive traffic to your website for free?
Do you get frustrated with all the confusing advice on the internet and how everyone insists you need to waste money on Social Media Advertising when you want to learn how to use Facebook, Twitter, LinkedIn, Instagram and Pinterest to get traffic to your website and to get sales?
Do you want to learn tried and tested methods and the best practices for Social Media Marketing?
Then this course is for you!
This course comes with free access to a private community where we share up to date information and tips for your social media marketing and where I can give general advice!
Master Social Media Marketing And Online Digital Marketing
In this course you will learn how to master Social Media Marketing, Blogging, Copywriting, Email Marketing, Local SEO, SEO, YouTube Marketing, Video Production, Vlogging and Instagram Photography, we will also show you how to take a profile image with just an iPhone or Smartphone for your social media profile!
Everything you need to create a powerful online marketing presence...
You will learn what works and what does not work with online digital marketing and where to spend your time and effort.
You will understand the psychology of the buyer journey and how you can map that to your social media marketing, content creation and sales process.
You will also learn how to drive traffic to your website using Social Media Marketing and how to create content that will bring people to your site.
This course does NOT cover paid advertising or podcasting.
Topics Covered In This Course:
Module 1 - Understanding Social Media Marketing
The Social Media Marketing Monster
Free vs Paid Traffic
What Is Marketing
What is Media
What is Social
Local vs International Social Media Marketing
Module 2 - Marketing As A Business Priority
Marketing As A Business Priority
The Marketing Company
Feast And Famine
The 80/20 Principle
Sales And Marketing
Module 3 - Understanding The Buyer Journey
The Seven Steps To Marriage
The Buyer Journey - AIDA
Module 4 - Bob's World View Marketing
Understanding World Views
Confirming A World View
The Family Kettle
Bob's World View Activities
Module 5 - Social Media Marketing And Search Engine Optimisation - SEO
The Truth About Social Signals
The Problem With New Websites
The Snowball Effect
The Great Deception
Your Website As Your Data Center
Module 6 - Social Media Marketing Platforms
What Platform Should I Use?
Business Or Personal Branding?
Creating Your Biography
Module 7 - Posting On Social Media Platforms
The Golden Rules
Curation Vs Creation
What Types Of Content Should I Create?
Module 8 - Social Media Posting Ideas
Where Do I Get Posting Ideas From?
Stories - The Power Of Narrative
Content Capture Systems
Respecting Your Audience
Module 9 - Creating A Social Media Post
Take Them To The Movies
Quizzes And Polls
Module 10 - Community Based Marketing
The Best Kept Secret In Social Media Marketing
Choosing A Niche
Choosing A Platform
Structuring Your Community
Visiting Other Communities
Module 11 - Building A Social Media Marketing Plan
Why You Need A Plan
Your Social Media Schedule
Your Content Calendar
Realistic Time Frames
Responsibilities And Roles
SMART Goals For Your Marketing
Marketing Mission Statements
Module 12 - Social Media Marketing Case Studies
Twitter Case Studies
Facebook Case Studies
LinkedIn Case Studies
YouTube Case Studies
Pinterest Case Studies
Instagram Case Studies
Module 13 - Creating Social Media Images With Adobe Spark
Introduction To Adobe Spark Tools
Creating A Post
Creating A Post On A Mobile
Adobe Spark Activities To Complete
Module 14 - Creating Your Social Media Profile Image
Understanding Your Camera
Module 15 - Lighting Your Subject
Offset Lighting Setup For Portraits
Front Lit Lighting For Portraits
Setting The Exposure
Posing The Face
Module 16 - Editing Your Images With Snapseed On An iPhone Or Smartphone
Editing A Male Portrait
Finishing A Male Portrait
Editing A Female Portrait
Module 17 - Blogging For Business - Copywriting For Blogs And Articles
Identifying Your Niche Audience
Finding Your Style As A Writer
Preparation - Tracking Ideas For Your Blogs And Articles
Page Setup And Formatting
Links And Actions
Additional Content On The Page
Module 18 - Blogging - Writing Your Copy
Module 19 - Email Marketing - Building Your Email List
Mark runs an online training company called SME Heroes, which specialises in training on all things to do with sales, online marketing, management and his personal passion of photography.
He has extensive experience with online business in various forms over the last 15 years and loves to share his hard won lessons and techniques for online business success.
In addition he also has over 12 years experience in online retail and over 6 years experience as a commercial photographer.
This means he has a deep breadth of experience which comes through in his courses which are always designed to be easy to understand and to pass on the skills he has learned in a practical way.
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