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Predictive Marketing Analytics and Customer Journey Mapping

Anticipate, Personalize, and Transform Customer Experiences through Data-Driven Predictive Insight

5 (1 ratings) Last Updated:10/2025 English (US) Instructor: Dr. Jose Prabhu J

Lectures: 8
|
Videos: 1.65 hours
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Level: All
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Language: English
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Last Updated: 10/2025

Skills: Predictive Analytics And Data Modeling Customer Journey Mapping And Experience Design Data Integration And Preprocessing

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8 lectures 1.65 hours English

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About this Course

The rapid evolution of digital technologies has transformed how businesses understand and engage with their customers. Predictive Marketing Analytics and Customer Journey Mapping is designed to equip learners with the analytical and strategic skills needed to anticipate customer behaviors, personalize interactions, and optimize marketing outcomes. Through the integration of data science, machine learning, and behavioral insights, this course provides a comprehensive framework for predicting future customer actions and enhancing the effectiveness of marketing campaigns.

This course explores the intersection of predictive analytics and customer journey design, guiding learners through each stage of data-driven marketing—from data collection and preprocessing to model implementation and performance evaluation. Participants will gain practical expertise in customer segmentation, lifetime value prediction, churn analysis, and journey optimization using real-world data. Emphasizing ethical practices and the use of emerging technologies such as AI and automation, the course prepares professionals and researchers to drive measurable business growth through predictive insights and customer-centric marketing strategies.

In this couse, I would like to teach major topics:

Module 1: Foundations of Predictive Marketing Analytics

Module 2: Data Collection and Preprocessing for Prediction

Module 3: Machine Learning Models for Marketing Prediction

Module 4: Customer Journey Mapping Essentials

Module 5: Linking Predictive Analytics with Customer Journey Insights

Module 6: Advanced Customer Segmentation and Personalization

Module 7: Performance Metrics and ROI Measurement

Module 8: Ethics, Privacy, and Future Trends in Predictive Marketing

Enroll now and learn today !

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About the Instructor

Dr. Jose Prabhu J

Courses...

Dr. José J is a distinguished educator, esteemed researcher, and subject matter expert in the fields of international business and online education. With a passion for fostering academic excellence and empowering learners worldwide, Dr. José J holds positions as a Researcher and Professor of Florida Christian University, UNICEPES Mexico & Beijing Foreign Studies University China.

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