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Did you know that you can have a local business listing even if you only have a P.O. box? YEAH!
Local rankings have long been misunderstood. When you rank locally, you are among Googles favorite listings to showcase. Anytime someone in your area does a local search, you are 10X more likely to show up over your competitors (even if they are better ranked organically).
This new system of claiming local business listings, known as citations, builds A LOT of trust with Google, Yahoo, Bing, Yelp & 101 other search engines.