This course covers Customer Drop-Off & Funnel Leakage Analysis, which involves analysing points across the housing finance customer journey where applicants disengage or fail to progress, in order to identify root causes and improve conversion within the Housing Finance Credit workflow, particularly for accounts requiring structured assessment, clearly defined boundaries, and independent review. It evaluates key dimensions such as process inefficiencies, customer experience gaps, governance controls, and performance oversight, with each representing a distinct assessment dimension that requires independent validation and documented rationale before any credit action is finalized.
It is distinct from the credit approval process, as it focuses on the structured identification of friction points across the acquisition and processing funnel—such as documentation hurdles, turnaround delays, unclear communication, or eligibility barriers—to reduce leakage and enhance customer experience, rather than the broader framework governing credit decision-making. Within Customer Journey, Documentation & Experience Design, the senior credit leader sets portfolio limits, governs exception criteria, and drives strategic alignment across the Housing Finance Credit function, shaping escalation scope and credit committee priorities.