This course covers Customer Drop-Off & Funnel Leakage Analysis, which involves analysing points across the credit card customer journey where applicants disengage or fail to progress, in order to identify root causes and improve conversion within the Credit Card Credit workflow, particularly for accounts requiring structured assessment, clearly defined boundaries, and independent review. It focuses on detecting where and why customers exit the funnel—whether during application, verification, underwriting, or onboarding stages.
It evaluates key dimensions such as process inefficiencies, customer experience gaps, governance controls, and performance oversight, with each representing a distinct assessment dimension that requires independent validation and documented rationale before any credit action is finalized.
It is distinct from the credit approval process, as it focuses on the structured identification of friction points—such as complex documentation, delays, unclear communication, or eligibility mismatches—that lead to customer drop-offs and funnel leakage, rather than the broader framework governing credit decision-making. Within Customer Journey & Experience Design, the credit manager validates team-level analysis, approves case recommendations, and manages segment-level exposure within the Credit Card Credit function, shaping escalation scope and credit committee priorities.