This course covers Customer Drop-Off & Funnel Leakage Analysis, which involves analysing points within the customer acquisition and credit onboarding journey where customers disengage, abandon applications, or experience process friction to identify inefficiencies, operational bottlenecks, and experience gaps. It focuses on improving conversion efficiency, customer experience quality, and workflow effectiveness while maintaining appropriate governance and risk oversight within Credit Card Credit operations. The course evaluates key dimensions such as inefficiencies, experience gaps, governance, and performance oversight, with each requiring independent validation and documented rationale before any credit action is finalized. It is distinct from the broader credit approval process, as it focuses on customer journey optimization, funnel performance analysis, and process-level engagement assessment, rather than end-to-end credit decision authority or portfolio-level approval governance. Within Customer Journey & Experience Design, the senior credit leader establishes portfolio limits, governs exception criteria, and drives strategic alignment across the Credit Card Credit function, shaping escalation scope and credit committee priorities.