This course covers Customer Drop-Off & Funnel Leakage Analysis, which involves analysing points in the customer journey where applicants disengage or fail to progress, in order to identify underlying causes within the Housing Finance Credit workflow, particularly for accounts requiring structured assessment, clearly defined boundaries, and independent review. It evaluates key dimensions such as process inefficiencies, customer experience gaps, governance controls, and performance oversight, with each representing a distinct assessment dimension that requires independent validation and documented rationale before any credit action is finalized.
It is distinct from the credit approval process, as it focuses on the structured identification of friction points across the application funnel—such as documentation hurdles, turnaround times, communication gaps, or eligibility barriers—to improve conversion and customer experience, rather than the broader framework governing credit decision-making. Within Customer Journey, Documentation & Experience Design, the credit manager validates team-level analysis, approves case recommendations, and manages segment-level exposure within Housing Finance Credit, shaping escalation scope and credit committee priorities.