In the world of business, having a strong brand is everything. Those who lack a powerful branding strategy are certainly going to struggle in their climb to success. Having a compelling brand can make the difference between success and failure in the business world.

In this course you will learn how to develop a powerful brand strategy by blending your personality and values with the functionality of your products, becoming a authentic brand and company.

Whether you lead a growing company, or are just starting out, this course will walk you through all of the necessary steps for creating a powerful brand. With proven, and well-organized logic, it will set you on the path to selling more—and at higher prices—giving the customers exactly what they want and sending your profits through the roof.

In addition, I am going to reveal hidden elements involved in creating a successful brand?from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language.

This course explores every step of the development process required to create the simplest and most immediately compelling brands.