So easy to follow and very insightful! Instructor shares great ideas in an understandable way, without dumbing it down. —Estelle
Totally AWESOME course!!!!! You have addressed every aspect of getting started with a new blog, but better yet what it takes to make it a success. I can't wait to get started. —Terry
Well researched, organized, written, and presented. High signal to noise ratio. —Leland
Brad Merrill has been building things on the web for well over a decade. In 2010, he started a blog about technology and innovation, and in just a couple of years it grew into a large publication with staff and revenue, serving more than half a million monthly readers. His work has been featured on Techmeme and cited by a number of notable blogs and publications, including the Wall Street Journal.
In this course, Brad condenses more than ten years of trial and error into a simple blueprint designed to help you build a successful blog. You'll learn all the essentials, including:
The mindset of a successful blogger
How to build a WordPress site
How to write amazing blog content that readers will love and share
How to promote your content to ensure people actually see it
How to build and leverage an email list to generate traffic and revenue on demand
How to turn your blog into a business that generates revenue
Why would you want to build a blog? Well, there are many different motivations, but here are a few of the most common:
Build a business: A blog can be the center of a low-overhead, location-independent, lucrative business. There has never been a better time to do this—the Internet has made it cheaper and easier than ever before for anyone to start a business.
Grow an existing business: Content marketing is one of the best ways to drive your business forward, and a blog is a tried and true format. Many of the world's biggest companies and brands are now using digital content to market their products and services, so you'll be in great company if you do the same.
Showcase your expertise: If you want to position yourself as a thought leader or expert, blogging is an excellent way to do it. A blog can be a powerful asset if you're trying to build a personal brand, get a job, sell services, or launch a career in public speaking.
Build Relationships: Blogging is a great way to become an active and influential member of your community, which can help you build relationships with people you want to reach.
If you're thinking of starting a blog this year, there's never been a better time. This course will walk you through the entire process—setting up WordPress, writing stellar content, promoting that content, building an email list, and implementing a revenue model to turn your blog into a business. It's all here.
Brad Merrill is a serial entrepreneur, blogger, and tech journalist who has been building things on the web for over a decade. His work has been read by millions of people, featured on Techmeme, and cited by a number of notable publications, including the Wall Street Journal. he teaches more than 10,000 students in 150+ countries about business and technology.
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