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Why do you need 5,000 Facebook friends? Because you can talk to FIVE-THOUSAND PEOPLE every time you post.
Facebook marketing & social media has never been easier than utilizing the FREE side of Facebook. Forget the ads (for the moment) and forget trying to "go viral" and just work grass-roots for your campaign. Think about it. Being friends with 5,000 people who are interested in what you have to talk about. Thats like having an email list of 5,000 people to sell to EVERY SINGLE DAY!