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Marketing

Learn about the Best SEO Practices for your Website

Comparing the analogy of a cocktail to a perfect SEO strategy will rank your website at the top of Google results, this blog brings out the close relation between a tasty mix of drinks and SEO practices. To make this comparison, we need to treat every part of a cocktail as an SEO parameter. The

Marketing

Why Google Authenticator Will Add a Formidable Layer?

There used to be a time when life on the internet was a lot simpler. Let’s say that you had an account that you wanted to keep protected, you only had to use a log-in id and a password. But that was before the hacking community got smart! With time, the one-step passwords have turned

Marketing

Quick Guide: Digital Marketing and its Possibilities

It will not be an exaggeration to quote that digital marketing is a perfect alternative to traditional marketing, promising cheaper and effective means to advertise products and services. Offering a plethora of products and services to the online community at large, digital technologies like search engines, social media, email, mobile apps and websites help businesses

Marketing

Learn How to Use Online Marketing to Attract Offline Customers

So you thought that digital marketing had nothing to do with a brick and mortar shop? Think again. Marketing online has added revenue to many offline businesses. California based JDV hotels sold more than 1000 room nights in 2010 through Facebook and Twitter offers alone. According to minewhat.com, 81% of shoppers research online before making

Marketing

30 Essential Google Ranking Factors Every Learner Should Know

Google uses about 200 factors to rank a website. But, only some of these factors can help you make a difference in the market. You may be new to SEO and may be confused regarding which factors can actually help you improve your site’s Google ranking. Here’s a list that of 30 important factors that

Marketing

Everything You Need To Know About Topic Clusters

With the rise in popularity of voice assistants like Siri and Alexa, focusing solely on keywords for your SEO strategy doesn’t make sense. Nowadays, people are more into using these voice assistants by talking into their devices for searching information than by manually entering the keywords. Thanks to the changing search trends, the focus has

Marketing

3 Step Process to Generate a PPC Strategy

With the rapid changes in digital arena, modern marketing has shifted its key focus from traditional marketing tactics, leading to online and internet based marketing, which offers a wide range of opportunities for advertisers. The content marketing strategies has led to a more focused functioning of the market, ultimately driving profit from customers. One quality

Marketing

9 Must-Have Skills Every Social Media Marketer Should Possess

Social Media Marketing didn’t even exist a decade ago, and until recently the task of Social Media Marketing was not popular. However, today with the many different social media accounts such as Facebook, Twitter and Instagram, Social Media Marketing has become an essential part of the world. It has revolutionized the way people communicate and

Marketing

Game Changing Features of YouTube’s 2017 Update

The second half of 2017 can be tagged as a period of “aesthetic makeover” for the YouTube brand of online videos. When you say aesthetics, it is all about changing the look and feel of the product in question. Since the last 12 years, YouTube was conspicuous with a logo that symbolized the concept of

Marketing

8 Tools to Help You Increase Facebook Page Views

Facebook isn’t just a platform to interact with your friends any more. It is more of a business place where brands put in all efforts to gain customers. The fact that more than half of the world uses Facebook makes it a favourite platform amongst businesses to boost their sales. But, then creating a Facebook